The “unprecedented”, “uncertain”, and “difficult” year that was 2020 presented businesses existential challenges as never before. The global pandemic, violence, and social upheavalshutteredsomebusinesses; thousands of lives and livelihoods were lost. Can there be any optimismfor a post-COVID-19 world?
The pandemic hit businesses differently. Some closed without any hope of reopening while others closed and tried to reopen albeit with mixed success. Some closed temporarily and chose to use the resulting downtime to plan for the new normal when the lockdowns would be lifted.Some did not close at all but had to get by with greatly reduced revenues. It was theanticipation of a return to the pre-pandemic world that motivated some business owners to think strategically and continue their business development efforts.
Amid the stress of 2020, some businesses quietly developed their online presence by improving their website and making it easier for interested potential customers to find them in Google searches. Google is the premier search engine and the primary method of appearingon Google’sfirst page is through search engine optimization (or SEO). SEO is a process thatinfluences the way Google ranks websites based on specific search terms. Getting to Google’s page 1 is always the objective since mostpotential customersdo not go beyond it when searching. Companies that temporarily stopped their online marketing campaigns during 2020 saw their positions in the search results decline or disappear; they lost their investment in SEO. An online marketing company in NJ can help business owners understand the true value of SEO. Optimistic business owners maintainedtheir online marketing budgets and saw improvement in their rankings. The business optimists succeeded by dramatically improving their search rankings without a substantial additional investment.