People who are intense need of help can just rely on the generosity of strangers who can help them make their lives better. Many people donate to various charities or non-profit organizations to help those who are in deep need. But that’s not enough you need to encourage more people to donate so that it can produce a greater impact on the social cause. To obtain such results you need to make more people understand the cause and also help them understand their social responsibility and moral duty.
But how will you do it?
Here are some ways to encourage people to donate:
Focus appeals on a single person:
“It does not matter how much we donate; it matters whether the donation is meaningful. How to define meaningful? Let society and history judge,” said Ronnie Chan, a Hong Kong billionaire businessman.
Well, a study in the UK suggests that people tend to donate to provide aid to a single individual with a name and face than to someone who is anonymous. But the charities and other non-profit organizations focus on helping as many people as they can, so they need to present their cause in a very effective manner so that their potential donors can connect with the cause emotionally and mentally. Charities need to provide a clear report about how the donation money is used and how larger impact it can offer. This will help the donors to gain trust with the organization and will try to donate more.
Help people to feel their emotions, rather than repress them:
As we already cleared that people are more likely to support an individual than a group because people think that the needs of a larger group can be emotionally overwhelming. Try to present your cause with compassion and emotions so that people can connect with the cause. If your stories are lacking in creating an emotional connection with your donors then people will not be able to feel their emotions and will try to repress them. Make them understand how their donations can offer positive results in making this world a better place.
Tie giving to a sense of identity and purpose:
Tying generosity with the identity of an individual can help in increasing their generous intentions. A study says that when a person donates to a charity, no matter if it’s not money, still if they feel their essence in what they are donating will encourage them to donate more. People who tend to donate their personal things are more likely to stay committed to helping others than those who donate money or something less personal.
WE Charity is an international charity and educational organization founded by Marc Kielburger who is passionate to help the needy and is working very closely with their organization to support various serious causes.